Bigg Boss 4 parts away Sara and Ali

Season 4 of Bigg Boss being hosted by Salman Khan has started showing its other side of the coin which results in fights and break ups. On day 5 in the Bigg Boss house, the renowned TV actress Sara Khan(Sadhna in Bidaai) was noticed tearing off her beau Ali Merchant’s photos.

It’s strange that Sara did so as when Sara was entering the Bigg Boss house, Ali was the only person there to bid her good-bye on the stage. Then what made the lady so angry on Ali that she didn’t even wanted to keep the good memories with her and torn them?

When Veena and Sakshi praised Ali’s good looks and asked Sara about her weird behavior, she said that only good looks cannot decide a relationship.

While we can easily make out that the actress is getting closer to Bollywood actor Ashmit Patel. So Sara, is that the reason of your ignorance towards Ali? Baby if it so then we must remind you that public loves you for your Sadhna’s character……..so do not step into Komolika’s shoes.



70 per cent Indians don’t want Pakistani strugglers in Bigg Boss 4, says IndiaWire poll


An sms poll conducted last week by online content company INDIAwire may sound like music to the ears of the Shiv Sena and the MNS in Maharashtra. About 70 per cent of respondents said that Pakistani inmates, model Veena Malik and drag queen Begum Nawazish Ali should not continue in Bigg Boss.

Says editor of Indiawire and poll-co-ordinator Flynn Remedios, ”After  protests by the Shiv Sena and the MNS against the participation of  the Pakinstani inmates, we decided to ask Indians for their feedback regarding the continued participation of Veena Malik and Ali in the popular reality show Bigg Boss 4. About 5000 sms messages were sent to media persons, bollywood actors, models and other professionals like lawyers, doctors, journalists etc. The results were surprising: almost 70 per cent of the respondents said that they would not like the two inmates to continue in the Bigg Boss house. Since we assured our respondents of anonymity, we will not mention names, but a bollywood actress said, ‘Let Colours and Endemol conduct the same show in Pakistan with Indians in the house and see the result. There will be a hue and cry against the show if conducted in Pakistan.’“ Several actors were also critical of the choice of inmates.

The reasons for these unanimous and undisputed results were as follows: The two participants from Pakistan are not big celebrities. One is a transvestite, or cross dresser or trans-gender (difficult to really fathom which) and another is an out of work actor.  Had the Pakistani participants been stalwarts or professionals or celebrity actors etc., probably the results would have been different, opined Flynn Remedios.

 Indian actors and professionals from various fields are upset and angry over the choice of inmates in general. And particularly after seeing the footage of super chor, Bunty  “India has so much talent. Why couldn’t they get some ‘better’ candidates? India is not just dakus and chors. Doctors, scientists, politicians etc are also entertaining.”


Mission Eviction of Pakistani participants: Bigg Boss 4


Mumbai: Maharashtra’s Navnirman Sena has set on in its new mission -Eviction of Pakistani participants from Bigg Boss House at Lonavla.

However, tight security was kept on the Maharashtra hill station by the metro police in the main town square, Bhushi Dam, the approach-exit roads to the Mumbai-Pune Expressway and the old Mumbai-Pune highway, besides other important tourist spots.

As a consequence, road and rail traffic on Mumbai sector remained unaffected. Also the Channel authority remained unperturbed about the protest and continued with the telecast.

The Shiv Sena Party spokesperson and legislator Neelam Gorhe even threatened of making demonstrations and processions to the bungalow to disrupt the shoot.

The Pune district collector has served a show cause notice to Colors channel, asking why the show should not be stopped since it is creating law and order issues in the famous hill station.

The protest is made around two participants of Pakistani origin actress Veena Malik and TV show host Ali Saleem who dons the persona of Begum Nawazish Ali.

Other participants include TV actress Sweta Tiwari, Sarah Khan, Bhojpuri star Manoj Tiwari, Mahesh Bhatt’s son Rahul , bandit queen Seema Parihar and others.

With all such controversies what does the channel expect with the TRPs?



OOH for Colors with the launch of Bigg Boss Season 4  
 
The campaign which commenced on 26th September 2010 had an overriding objective to launch the show with a bang and announce Salman Khan as the new host for this season

 General Entertainment channel COLORS launched its mega reality show- Bigg Boss Season 4 on 3rd October 2010. The show is being aired everyday at 9pm. To garner more eyeballs, Primesite has carried out a series of OOH campaign wherein aggressive brand push and innovations have been implemented, leaving an indelible impact on its Target Group.

The campaign which commenced on 26th September 2010 had an overriding objective to launch the show with a bang and announce Salman Khan as the new host for this season. To amplify this message, the campaign focused on creating impact by plastering each city with larger format billboards & huge numbers of different media vehicles to build frequency. To do so, Primesite has deployed the campaign on key arterial routes and junctions as well and has used multiple creative’s to communicate key messages.

To break through the clutter, Primesite came up with two innovations - One being the moving 'Bigg Boss' Roving Eye on a billboard which was put up 4 days prior to the actual campaign roll out. This has been executed at 2 prime locations in Mumbai - Mahim causeway & Juhu. These successfully helped in building intrigue amongst its end consumers. Further to create further buzz, a Bigg Boss Sample Flat was created on a billboard which gave a feel of the Bigg Boss house being built on it. To make it look more realistic, a balcony was created which housed a man on the billboard. Basic requirements like water, table, chair, fan, newspaper were all provided to the person who lived in the sample flat for 5 days.

The objective of executing such innovation was to show a man living in the Bigg Boss house & that the world can keep an eye on every move of his. To magnify this effort & to create that additional buzz around it, COLORS initiated a three- day radio contest on various FM channels. It talked about spot the House billboard and the winner gets an opportunity to visit the sets of the actual Bigg Boss House.

Different media vehicles such as Billboards, BQS, Designer Bus queue shelters, Gantries, Utilities, Metro panels, Pole Kiosks etc have been used to drive promotions. These have been deployed at main arterial roads and busy traffic intersections in key GEC markets to attract maximum eyeballs.

Commenting on this initiative, Aneil Deepak, Sr. VP – Planning & Innovation, said, “This is the start of the busiest season in Out-of-Home. With noise levels at their loudest, the campaign needed to strike a chord with the commuters.  So we centered the OOH strategy around getting various elements of the Bigg Boss 4 property closer to the commuter. Hence, the Roving Eye and the Bigg Boss Sample Flat campaign.”

Speaking on the innovative marketing initiatives, Rajesh Iyer, Director - Marketing, COLORS said, “Bigg Boss is amongst the biggest and the most exciting shows on Indian television today; and with Salman Khan as the host, the 360-degree marketing initiatives are also developed to create high impact. The communication strategy is designed to fuel the curiosity and create buzz till the show goes on air and also sustain post launch interest.”